Our Vision and Mission

 
 
On the one hand, our vision is the future. It is our destination. Everything we do is about reaching our destination. Our mission, on the other hand, is how we plan to get there…

Manuata Martin — President & CEO

Our Vision


  • To source, grow, and cure the highest quality vanilla beans for our products;
  • To collaborate with master chefs, gourmet cooks, food and beverage connoisseurs, and the hospitality industry in the development of innovative specialty vanilla products;
  • To provide our customers with quality and timely service; and
  • To establish and maintain lasting relationships with vanilla farmers that will support and promote their sustainability efforts and improve their lives.

Our Mission


  • To be the Gold Standard “go to” vanilla source for master chefs, gourmet cooks, food and beverage connoisseurs, and the hospitality industry—and anyone intrigued and enchanted by vanilla’s magic and its different flavor profiles;
  • To continue to provide new and innovative specialty vanilla products that offer value and amaze the senses; and
  • To support and promote the sustainability efforts of vanilla farming communities around the world.