Our Culture

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We are driven by these values

Quality of products and services

We offer only top-quality vanilla products that deliver vanilla’s rich, bold and wholesome goodness. We also take great pride in providing friendly service in a timely manner and sharing our expertise with all.


Because all of our specialty vanilla products are full-bodied and rich, they offer added value in that smaller quantities can be used to achieve rich flavor. “A little goes a long way.”

Innovation and collaboration

We value innovation. This is why we’ve created a collaborative community in which innovation and creativity can flourish. In particular, we encourage collaboration with our customers as we develop new products.

Creative freedom

We see our products as providing creative freedom to allow our customers to develop new flavor nuances in their sweet and savory applications.